While at the SF PR Summit Conference this morning, Mashable editor Ben Parr made his position clear in the press release debate.
“I filter out all press releases. If you send me a press release, I don’t see it until the end of the week. I hate press releases. Don’t send me one. Send me 2-3 sentence email.”
In 3 years, I’ve written a total of two press releases. What about you? Are press releases a part of your media relations strategy? Or do you rely on blog posts, Facebook, Twitter or other social media properties? Or old-fashioned media relations?